Do any real end users really care about "interacting with brands?" If I stack-ranked all the reasons I enjoy the Internet, "Interacting with brands" won't even make the list. What does that even mean? Do people really go online so they can "interact" with Mountain Dew? What would that even look like?

After I wrote that last sentence I checked and indeed the "Mountain Dew" twitter account has 777.2K followers. W--T--F--? Am I the lone crazy person?

Doritos has 870K followers. McDonalds has 4.7M followers. Are these all bots? What real live human being actually wants a twitter feed from Doritos?