It appears that modern internet companies fail to understand that a "brand megaphone" is not a desirable product for anyone, except brands of course. The internet is sick now.
After I wrote that last sentence I checked and indeed the "Mountain Dew" twitter account has 777.2K followers. W--T--F--? Am I the lone crazy person?
Doritos has 870K followers. McDonalds has 4.7M followers. Are these all bots? What real live human being actually wants a twitter feed from Doritos?
Somebody who really likes Doritos and wants to know about new flavors, get discounts, et cetera. I'm sure there are plenty of people who fall into that category. Maybe not 870k, but definitely not zero.
The scary answer: people we share the world with. People on the roads with us. People who make decisions that can impact our lives.