I wouldn't know, but doesn't the point still hold if I can sell (let's say) 1000 tickets at movie ticket prices, which I wouldn't otherwise have been able to sell? Call it $15 * 1000 people ... ?

I think the made up hypothetical figures distracted from the main idea, I was questioning the position that NBA would lose value when it seems like technology like this would open up a new audience of consumers who might now be willing to spend some money that they wouldn't otherwise have spent.