It is pervasive, ubiquitous and very user friendly.
This is all thanks to the mobile data revolution ushered in by the telecoms companies in India over the last decade and a half.
Yes, data privacy is a larger issue that needs to be addressed in India, but that is no different than other digital payment methods like credit/debit cards.
One less mentioned point is that this payments revolution has done a lot to cut the country's carbon-footprint in the form of driving to the ATM or bank to get cash for routine transactions. Also, UPI is extremely consumer-friendly. If you withdrew cash from another bank's ATM, you may be charged fees whereas UPI is free for transactions up to INR 100,000 (approx $1200 USD)/day. This covers almost all day-to-day transaction needs for people.
I can choose a third-party fintech company's UPI app (eg: PayTM, PhonePe etc.,) or my bank's UPI app. So, it is incredibly flexible.