And if possible wear seatbelts in busses as well.
I think there are more details related to types of crashes (e.g. head-on vs on the side) that are taken into account through a bus's structure and how it's internally designed too, but I'm less familiar with how and why it works.
There are exceptions, I'm sure.
I note the article says some parents campaigned for seat belts on buses transporting sports teams, so presumably this bus didn't have them.