I am sure there are lots of comments across the internet about this appointment, good bad and ugly. I hope none of it is personally derogatory towards her.

but my first thought was that this is just boring business as usual - someone takes over as a CEO at a company - two paragraphs in the business pages if you are lucky and the editor owes your PR guy a favour.

Software has eaten so much of the world, it is becoming ... boring.

Good.