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alaskamiller

1. coin catchy phrase

2. write book

3. create a demand for books based on pseudo-intellectualism

4. make sure it appears in every airport gift shop

5. ...

6. profit!

i kid, i kid, i own and read all his books.

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Gladwell is successful because he relays a great anecdote. Anecdotes lend themselves well to re-telling, thus his books are popularised by word of mouth. "Man, I read this great piece by this guy called Gladwell about a policeman who could ready body language so well he held fire when facing off a kid with a gun."

And isn't that precisely the scenario outlined in Tipping point? That's pretty cool - a book that proves its own point. It also reminds me of people who get rich selling self help books.

Is there really a question whether there is something between 4 & 6?

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