1. Learn to write pretty well.
2. Come up with a hypothesis.
3. Collect data.
4. Throw out all data that disagrees with your hypothesis, even if it is the overwhelming majority.
5. Write book/article about the data you kept.
2. write book
3. create a demand for books based on pseudo-intellectualism
4. make sure it appears in every airport gift shop
5. ...
6. profit!
i kid, i kid, i own and read all his books.
Fortunately for SUV owners, actual data does show that they're safer. They don't really handle much worse than sedans in their price class, and they do have lower instances of fatalities in accidents.
They make up nearly a half of the top 20 safest cars, while they are nowhere near half of the total models sold. Gladwell actually even shows the safety stats of a few hand picked sedans and SUVs, but doesn't bother showing the entirety of the data available, which proves the exact opposite of his thesis.