Why do jumped-up little bureaucrats always appropriate other people’s power of choice? It’s like there’s some dark instinct to issue diktats so that everyone must follow The One True Way… as defined by you.
They don't. What they say is that businesses shouldn't assume that people's private data is theirs for the taking. People still have the choice to opt-in to pervasive tracking.
Basically: I think it would be fine for anyone to participate in market transactions with transparency. But I don’t think there can be transparency here, or that if we really tried then almost no one would accept the transaction anyway.
So I’m thinking a ban of the transactions is the lesser evil.
We already ban e.g sale of your own organs. I’m fine with that too. Now, am I the right person to decide whether people value their kidneys like their integrity? Yes.