My main issue with smart TVs isn't the network connectivity, its their horrible UI. The menus are universally confusing, slow and poorly thought-out. And because these TVs have to have some complicated OS to run all this stuff, they're slow to start up. My AppleTV goes from standby to on faster than my circa 2008[1] (only kinda smart) TV and receiver are ready to display an image. The AppleTV should not be the fastest device in the chain.
I assume your commercial displays have a time-to-first-image that more closely resembles a computer monitor. That's what I want in a TV. If Apple had a TV-version of CarPlay that TV manufacturers could license, I'd be pretty happy with that.
Given that embedded TvOS isn't coming any time soon, my ideal TV would have:
* 70" - 80" screen
* the smallest possible bezel
* 4k HDR
* capable of professional color calibration
* one HDMI 2.1 input with ARC
* TV tuner with auto-scan
* any crappy speaker will do (I'm not going to use it)
* IR/RS-232 control with distinct codes for on and off (i.e. not toggled)
* excellent CEC support
* time-to-first-image under 3 seconds, immediate audio
Nice to haves: * simulated snow for dead channels/no input (much nicer than blue IMO)
* power, HDMI, serial connections should be down-facing
* physical buttons on the back of the TV for power, channel, volume, menu
* a rear or bottom-mounted red power LED that reflects off the wall/table
I would be willing to pay $3000 - $4000 for this TV, with the expectation that it would last at least 15 years.[1] In December 2008, I bought a Samsung LN52A750 52" 1080p TV for $1937. That's roughly $2772 inflation-adjusted. It has a huge bezel; a modern TV with the same physical dimensions would be closer to 60" diagonal.