Lol what are you talking about? Any improvement in conversion rate is going to help the publisher, the network and the ad buyer.
I’ll just ignore the part about what you said about end users other than to say it’s arguable.
I’ll just ignore the part about what you said about end users other than to say it’s arguable.
Since ad buyers pay per conversion, I don't actually think it helps them to increase the conversion rate.
Alternatively think about the flipside, how in the world could you possibly think having a lower conversion rate is good for the ad buyer? A 0% rate?
I mean, obviously it's different at the extremes like 0% vs 100%, but I doubt header-bidding produces that great an effect.