Well, not end users. They're getting ads.
But I would assume that ad buyers and publishers have exclusive improvements. After all, it's not like the ad companies took a substantially smaller cut. It either lowers the cost to ad buyers or it increases the revenue to publishers. Since it's pretty much the same number, it doesn't seem both can be true.
I think advertising is a powerful way to support 'free'ish content and there are ways to use advertising tastefully. People who don't want to participate have options to opt out and are obviously welcome to not make server requests.
Right, not sure why we didn't think of that sooner.
> Well, not end users. They're getting ads.
Why not? Would you prefer ads, or ads with terrible javascript loaders?
I’ll just ignore the part about what you said about end users other than to say it’s arguable.
Since ad buyers pay per conversion, I don't actually think it helps them to increase the conversion rate.
Alternatively think about the flipside, how in the world could you possibly think having a lower conversion rate is good for the ad buyer? A 0% rate?
I mean, obviously it's different at the extremes like 0% vs 100%, but I doubt header-bidding produces that great an effect.