I didn't even know it was the Matterhorn. It's a mountain which looks like every other mountain. It looks almost identical to Mount Assiniboine. And there's a polar bear in the logo - do they even have polar bears in Switzerland?

I don't suppose they could just move around a few lines and say it's some other mountain?

Edit - Now that I think about it, I don't think it's a polar bear. It's just a bear. Apparently brown bears were active in the Swiss alps until 1904, when the last of them were killed by hunters. But recently they've started showing up again, traveling over the border from Italy. You can read more here https://wwf.panda.org/wwf_news/?50840/Beware-of-bear-Return-...