Toblerone Is Barred from Using the Iconic Swiss Mountain on Its Logo

I didn't even know it was the Matterhorn. It's a mountain which looks like every other mountain. It looks almost identical to Mount Assiniboine. And there's a polar bear in the logo - do they even have polar bears in Switzerland?

I don't suppose they could just move around a few lines and say it's some other mountain?

Edit - Now that I think about it, I don't think it's a polar bear. It's just a bear. Apparently brown bears were active in the Swiss alps until 1904, when the last of them were killed by hunters. But recently they've started showing up again, traveling over the border from Italy. You can read more here https://wwf.panda.org/wwf_news/?50840/Beware-of-bear-Return-...

It could continue to use the mountain, if it segmented its product into a normal (non-swiss) and luxe (swiss made) version.

It's just not allowed to trade off swiss iconry if it moves manufacturing outside of the cantons. Which I think makes perfect sense.

I've grown quite fond of my off-brand mechanical movement Japanese watch. JR Springs is Seiko in all but name. Toblertwo and Toblerone would have worked fine. People know what they're buying