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Reminds me of nissan.com, which is now nearly worthless because Nissan Motors doesn't care anymore.

I thought that was what Nissan (the domain owner,not the motor company) wanted, that motor company leaves him alone, & don't bother him while he uses his lastname domain.

If I remember right he owned a computer company he used the domain for, but he pretty much devoted his domain to his anti-nissan campaign until he passed away.

Or steam.com

The future value of domain names aren't certain, but I think they are a fairly safe bet. They are viewed in to email addresses, search results, web address bars, and hyperlinks. I don't think a platform is going to usurp these. Walled gardens have been attempting to do this since AOL keywords.

The domain name system predates the Internet. Just food for thought.

Makes sense. Nobody just blindly navigates to a domain name. You either know it for sure or you search.