This is actually a myth. See the changing of hands of sex.com. Also, Domain names are being less important as users stay within apps / content platforms like FB, Instagram and TikTok. Also Google Search and soon ChatGPT.
The pricing of .com domains is extremely uneven, depending on your name. It could be $20.
> legitimacy and prestige
Since it’s semantically equivalent to other TLDs, it lies entirely in the eye of the beholder. This non-.com ickiness seems to be an outdated US-centric perspective, never heard of it elsewhere. The rest of the world are used to other TLDs, and some (say ai, io, app) indicate other positive business values.
> If your company is worth $3B, and your cash position is good, spending 0.01% of your valuation on a dotcom ($300k) is a no brainer.
So an established company should switch domain name and you’re not factoring in the cost of that? Or they should just have the .com on the side (but then how will the majority of your customers know about your state of the art .com domain)? Or should startups buy a $300k domain upfront?
Not exactly true, for example for most German users not having a .de is odd. .com and .net already feel like a stretch for many. Beyond that other TLDs/gTLDs are not really trusted by most from what I can tell.
https://mashable.com/article/chatgpt-ai-dot-com-domain-name-...
However right now $300k is much better spent on staff, hosting and other business things.
Even if they don't use the .com as their primary domain, they'll still buy it and redirect so that no-one else squats on it / phishes from it.
(~$5k).