Great. Now I’m going to be haunted by a recurring dystopian vision of the future in which all content (even broadcast TV) is pumped out this way to maximise profits. Humans won’t use their brains for creativity anymore. Instead, new ideas will be seeded deep inside a neural network somewhere, and our reactions will be monitored and used as one constant feedback loop. Until we are ultimately just sat drooling and giggling 24/7 at some optimised computer generated content buffered by lucrative advertising.