The system is bad, no doubt, but I personally have spent almost a decade living and interacting with reality with a hard fast personal rule that every numeric value I see fronted by a "$" is only 2/3 of the actual price, and adjust my purchase habits accordingly. It's not a hard conversion to make, and the amount of times it's an underestimation are greatly eclipsed by the number of times that it's spot on or even wrong enough to be a "good deal". Life's too short to be a pessimist all the time, but in certain contexts it helps to live by the adage that if you expect the worst, you'll rarely be disappointed.