“tipflation” and “tip creep” are sparking a backlash
cbsnews.com
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No fees. No tips. No taxes. No special assessments. I don’t care about your costs.
There’s a reason Americans hate buying cars and those that sell them.
Whatever tip I give will be either too little and I'm guilty, or too much and I'm annoyed, or zero and I'm a monster.
It's exhausting. Just put a number on the sticker and let me either take it or leave it.
And tipping on the after tax amount too!
For a short time it succeeded for well known and established restaurants. Prominent restauranteur Danny Meyer signed all of his (mostly high-end) restaurants on. However while it worked at known entities that catered to very price insensitive customers and whose employment was considered a stepping stone, lesser known establishments couldn’t make it work. Employees left for jobs where they’d make more from big tippers and customers balked at higher service included prices.
The pandemic shattered pretty much all traction when even the most elite restaurants had an impossible time finding and retaining talent. In 2020 Meyer’s Union Square hospitality reversed their no tipping policy [0].
Long story short tipping is baking into US hospitality culture and very hard to change on a restaurant by restaurant basis.
[0] https://www.nytimes.com/2020/07/20/dining/danny-meyer-no-tip...
At least that's how it always goes for me, but the point is, the price you see for entrees in the U.S. is pretty much +$10. If the advertised prices were this high, I wager fewer people would be walking into restaurants.
The industry as a whole is probably interested in this systematic bait-and-switch, and to get from there to the real, "service included" prices would be too much of a shock to the system. The price of being served food is actually higher, and people need to get used to that.
If you think about it, it should really be illegal - it's a legalized way to fool people into becoming customers, but in the United States the interests of a business almost always come before the interests of the public. The only exceptions are extreme dangers to health and safety.
Generalized, I just add 30% to whatever I see. Sales tax is 8.something% here (and if it's food service, there's often a "Healthy SF" fee of a couple percent), so adding 30% ends up being roughly accurate, or even an over-estimate. I'd rather over-estimate and end up seeing a lower final bill than the opposite.
> it's a legalized way to fool people into becoming customers
Pretty much. People are calibrated to expect certain things at certain quality levels to cost a certain amount. If laws changed and businesses were required to report the final cost of everything on menus, price stickers, etc., that would likely -- at least for some amount of time -- cause patronage to drop. People would get sticker shock and pass on things they'd usually buy, even though the final prices are actually the same.
And of course few to no establishments will buck the trends and include all costs, because then -- at first glance, at least -- they'd appear more expensive than their competitors, even if they're the same.
You might go so far as to say Americans don't really buy cars; they buy the feeling of having gotten good deals on their cars.
I’m also the kind of person to negotiate on lots of other things too. You can definitely save money on random things if you ask. Subscriptions for phone/tv/internet, electronics, furniture. Maybe not at ikea, but at a more local showroom
Bought a bike on Craigslist for less, too. In fact, as far as I know, everyone prices things on Craigslist higher than they actually think the thing as worth. Because they know the buyer will offer them less than they post.
I’m a young millennial.
I'm a xennial, so a bit older than you. I continue to be skeptical that our arbitrary generations matter for all that much.
American hospitality taking a page from American healthcare.
* There’s always a middleman
* It is expected that you will be grifted as much as is legal
(Taxes are different. I wish those were required to be included in the posted price, but since they really are diverted to a separate entity, I understand how we arrived at the itemization. Don't get me started, though, on "regulatory fees" that are actually a business's claimed cost of complying with regulations, which somehow lets them bury it among the real taxes...)
What I don't understand is why they are going to larger tipping percentages. The only explanation I have is they are doing this to try and retain employees in a tougher market.
https://en.wikipedia.org/wiki/Seasonal_effects_on_suicide_ra...
I teach people to schedule their vacations for January-March, not the pleasant summer months.
How is the percentage ratio fair as a system, doesn't it make the product price define what the servers are getting?
First day i bought two lobster rolls from a street food vendor that was pretty expensive ($80, yup it was NY) and put 20% on top as a tip not really thinking - that's a whole lot of money for 2 seconds of service, pretty bizarre to me coming from Scandinavia.
Later that day i bought a complete meal that was very cheap from another vendor, he used a lot of time to talk to me and make the food but it was only $10, so tipping 20% gave him a pretty small amount.
If anything tipping should be relative to "time spent" for the server no?
That said better wages - besides just compensating workers fairly - would also save everyone from constant awkwardness / social posturing and general inconvencies that made service experiences a constant tiring negotiation no?
I just looked up the price of a Luke's Lobster lobster roll in NYC: $23-35 (not sure how/why the price varies). That's for a chain restaurant with a substantial real estate overhead, in a not-cheap city.
I've started noticing that food truck prices are becoming ridiculous, in general. They used to be cheap alternatives to restaurants, but no longer.
Forcing businesses to pay proper wages has been tried (e.g. in Seattle) and did not work because it doesn't address the problem set forth above properly.
Just because the POS machine suggests a tip doesn't mean you should.
This is the real tragedy. McDonald's employees suffer from every malady that justifies tipping waitstaff, or delivery drivers -- low wages, hard work, annoying/demanding customers, little control over their schedule, no autonomy -- but because they earn a base wage, tipping them seems inconceivable.
Confusing to european no matter what - here we get the image that "many working class people work multiple jobs to even pay rent so we better give them something extra because there is no safety net and no unions looking out for them".
For the case of the fancy restaurant vs the cheap one, people who compete for these jobs know that. For a high end steakhouse, you'll likely find wait staff who have been there a long time and who tend to have sharper interpersonal skills.
It's true that it doesn't make sense when comparing two dishes at the same restaurant, one being twice the price, but otherwise being the same amount of work for the wait staff. But I think what's common in these cases is for people to tip closer to 15% in one case and 20% in the other case.
Overall, it's something strongly engrained in our culture. A large portion of people in the USA worked for tips at some point in the life, and so they they have strong feelings about it continuing to be a thing when they themselves go to restaurants.
(Then again, a beer usually also costs less than a cocktail, but maybe not enough less to really show the difference in effort.)
But COVID basically made it so I'd feel guilty if I tipped less than 20% (hell, sometimes 25%) for pretty much anything. And while things certainly haven't recovered to pre-COVID levels in many service industries, I feel like we shouldn't feel bad about tipping more "normally" even now.
Eh, what? Of course they see.
Many people, including myself, who experienced the luxury of secure remote work during the pandemic felt especially appreciative of the people who found themselves in more marginal or high-risk situations.
When I was given the opportunity, I was happy to share that appreciation through larger tips. Now I’m just used to it. So are a lot of others.
So you may have higher tip %'s, but if people on average eat out only half as often, the service staff still receives less tips in aggregate.
Frankly, the best way to address this is overall improvement of the safety net in the US, starting with single payer health care. Tips are a small shim-fix at best, and realistically a wedge between the service staff and their customers.
You know that you can tip as much as you want right? That's why it's called a tip. It's not billing.
As such, not tipping in the US is utilizing uncompensated labor, which is highly immoral.
Until the current system is dismantled, you can either tip, or not participate in it. But not tipping and enjoying free labor is abhorrent.
Not saying it's wrong - it probably prevents fraud. But still :)
But begging me for it is crossing a line
Wouldn't be the first person, or the last.
Please don't make comments containing personal attacks here. It degrades the community.
That barista or waiter could even tell the owner that they’re not comfortable asking for 40%, or that they are getting more $0 tips since the option appeared, or that customers complained it’s a bit rich.
I went to IHOP and got an omelette, hash browns and toast (extra $5) in a city recently, and with a 20% tip it came to $29 for just that meal - $17 + 5 + $2 tax + $5 tip. The food cost can't have been more than $4. Its getting way out of hand, and yes minimum wage is getting higher but thats not a sufficient reason. Have noticed this isn't nearly a problem in cities with lower real estate costs. You can still get a $12 diner meal in chicago for instance.
These price hikes were long overdue. I guess e.g. the Bay area is running low on suckers that have not realized that it is unaffordable to sell omelettes under 29 USD and live there. This includes local business owners as well as waitresses.
I believe the reason is that the generation of native born that could get estate at good prices are getting old now and the new generation that takes over can't operate "at a loss" like the old. I.e. the earlier generation kept prices down since they already owned the buildings since before the boom and didn't have to charge alot.
IHOP does offer a "hoppy hour menu" but they even upped the price on that significantly from when they originally rolled it out.
[1] https://ny.eater.com/2020/7/20/21331797/danny-meyer-ushg-no-...
Well, yes, at any business you buy from, you are paying for all of their inputs, including any real estate they need, and, in addition, their costs reflect their suppliers (including employees, who need a place to live) costs, including real estate costs. So, yes, ceteris paribus, local real estate prices are going to have a major impact on prices, especially where inputs need to be locally sourced (including industries that rely on substantial on-site labor.)
… But that restaurant isn't on dashpass and has a delivery fee. So there is definitely some incentivizing of rolling the platform fees into your base prices.
It would be nice if they broke down the price. X for restaurant for the food, Y for delivery, Z for processing fees. And then n% cut from total to the middle man.
But that might direct the consumers straight to restaurants, so no one will do that.
Source: decades of history before delivery apps were a thing.
Actual menu price 10.99 Skip menu price 11.99
Plus delivery fee, driver tip, etc.
* yes I know this part is deceiving, often the actual menu price is less -- but DoorDash's customers typically know this
I've stopped using those services.
Another point is tips distribution: there are many people involved in serving your meal. Does cook get tips? Does dishwasher? Does cleaning lady?
They have integrated the idea of tips as the “American way” (just as much as police brutality or easy access to firearm) and it is now extremely hard to disintegrate.
France had the luxury of having it colonies an ocean away, hence less resilience to a safety net back home, as it wouldn’t protect “undesirable”. Of course, now that they have crossed the ocean, that safety net is being slowly dismantled.
It’d be poetic if it’ll be discouraged by similar reasoning again.
On difference between US and European racism, and the role of the distance from the colonies: https://knowledge.insead.edu/responsibility/recognising-and-... and a large body of research.
On dismantling of the safety net in France: just read a newspaper.
I was speaking broken French to him, and he was speaking broken English to me, so I may have missed a nuance. But that was the gist.
I left an extra 10%. The server was unusually nice for Paris standards, but I wouldn't have even thought to tip if he hadn't asked.
Afterward, I wondered whether this was a Parisian hack on the service compris tradition. Everything he said was true, but it was manipulative in that it sidestepped my question whether the policy had changed. And I was pretty obviously American, so he knew I was accustomed to tipping.
Source, I have worked in kitchens for over 15 years (it sucks, don't do it, I changed careers ;)
I got to the checkout process and there was a tip box. Since when do you tip roofers? I didn't even interact with the guys that showed up and did the work - the appointment was planned, they came out and did it, and they left.
The options on the tip box were 10, 15, and 20%. Needless to say, I set it to 0. It's getting ridiculous. I paid for a service, it was performed, and that should be that. I'm not tipping an extra $50-100 for doing your job. This wasn't even a one-man show, it was a company, so I have no idea how those tips are distributed.
This part tells me the author is making up controversy and is not looking at things very reasonably:
> It's not only human workers who are asking for tips, but services like GoFundMe, a platform for people to fundraise for issues like emergency health costs. When people donate to a cause, the site asks for a "tip" to help it continue functioning. GoFundMe also charges a processing fee, which is deducted from the donations before the recipient receives the money; it doesn't disclose this processing fee when it asks donors to add a tip.
From what I can tell, the processing fee of 2.9% goes straight to the payment processing company (or most of it, probably depending on payment method). Plus it’s the only fee and this is very clear on GoFundMe’s pricing page. To drum up some idea that it’s an extra hidden fee that GoFundMe is not transparent about is ridiculous. They are presumably asking for tips instead of higher fees so that people can pay according to what they’re able to pay.
(another possibility is the 20% tipping level was arbitrary, and turned out to be too low to have been serving its intended purpose in the first place. That is very possible.)
Anyway, I wondered about that, and predicted that the power of upper middle class guilt was strong enough that we'd just continue doing the same thing as always, which turned out to be more or less correct up until now. We'll see how this shakes out.
I believe Square was the entity that foisted this mess on us the most. They were an early adopter of CFDs with an added tip.
Governments know people underreport tips and still want their fair cut. A previous roommate of mine worked as a server where he was required to say he was getting at least 8% in tips on every order because it looks suspicious if that doesn't occur. So, in scenarios where a customer opts not to tip, it was actually costing money.
If the expected value of tipping continues to rise then I have to assume these expectations will also rise which is only going to spite those receiving tips even further.
I know my experience here is anecdotal. I'm curious if others in the industry have been given similar ultimatums from their places of employment.
Some time ago I remember working a job where it didn't matter if you only made 5% tips over all they still reported to the IRS that you made 15%. You will see this often in areas where the hourly pay is below minimum wage. The employer will state you made up the difference in tips thus they are allowed to pay you less than minimum wage.
More accurately, where a customer opts not to tip, the server isn't able to commit as much tax fraud.
To quote https://www.dol.gov/general/topic/wages/wagestips
> An employer of a tipped employee is only required to pay $2.13 per hour in direct wages if that amount combined with the tips received at least equals the federal minimum wage. If the employee's tips combined with the employer's direct wages of at least $2.13 per hour do not equal the federal minimum hourly wage, the employer must make up the difference.
https://www.jacksonsun.com/story/opinion/columnists/2018/02/...
> expectation of 20% as the bare minimum > tips when I did all the work, like when I picked up a prepackaged meal from a fridge and brought it to the counter or a “restaurant” where you order at the counter, pick up your meal and clean up after yourself when you’re done > tips when no service was involved like a pet store (what?) > tips for non tip employees like plumbers and electricians when you quoted me $100-$200 per hour > Delivery apps when you already paid delivery fee, service fee and a local flat drivers benefits fee > A barista
Until we all stop being okay with tips for good service, we'll continue having to be annoyed, everywhere we buy, every time, even people who themselves work in the service industry.
That's not true :)
In Korea, I've literally had people chase me down the street after I left to return a couple extra dollars worth of tips I'd "forgotten on the table".
This is changing as American influence and tipping culture eats the world, but there's certainly large parts of the world where the price is the price and there's nothing more to it.
A) those tips are pooled (thus the management is taking a cut)
B) those tips are taxed.
Therefore at least in most of Europe its better to drop some cash. if you are tipping.
Not sure if it is the same in the US.
EDIT: did I say something wrong or controversial?
> A tipped employee engages in an occupation in which he or she customarily and regularly receives more than $30 per month in tips. An employer of a tipped employee is only required to pay $2.13 per hour in direct wages if that amount combined with the tips received at least equals the federal minimum wage. If the employee's tips combined with the employer's direct wages of at least $2.13 per hour do not equal the federal minimum hourly wage, the employer must make up the difference.
(US Dept. of Labor: https://www.dol.gov/general/topic/wages/wagestips)
Say, within an hour, I receive a meal. I decide to choose between tipping $0 or $4; the result of which is:
I tip $0: The business pays $7.25 for the hour of work; the employee gains $7.25
I tip $4: The business pays $3.25 for the hour of work; the employee gains $7.25
So what was the point? That's not a tip, that's a business subsidy.That tips are taxed … yeah? so? The Man gets his cut, always.
The part that's iffy is what happens afterward. If it's as simple as handing a bill to someone who has helped you out, great, that's the ideal. But if that person is required to pool that money (for example - a restaurant might require servers to pool tips, cash or credit, so that busboys and the kitchen get a cut) there's probably no avoiding the shenanigans the restaurant's management might engage in.
You can still tip, really as a small gesture, but it is with coins you leave on the table before leaving if you enjoyed the service. Around 0.5, 1 or 2 euros. You do that after you paid when the employee leave so lot less social pressure.
The idea of the tip here is to thank the employee with something to pay a coffee or drink.
Also, prices on anything (menu,...) Are already all charges and taxes included. So again, you know clearly and directly what you will pay in advance without deception.
You've just given up and are letting other people fight the fights for you.
Sure you can use a digital payment method that let's the customer choose an arbitary amount as a tip, but you can also chose not to, the customer can't as he's not the one who's running your business. We as consumers are at the whim of the industry here. Cash meant that the customer had the full control of the amount he would like to tip.
Actually being in the a sit down restaurant at this point is not a wise decision (except maybe high end). I would look at businesses like ice-cream parlors that have long lines during busy hours and have forced tipping screens as a good starting point, and try to get hours during the busiest times (7pm-9pm after dinner). I've heard owners in this industry complain recently that employees make more than they do as the owner per hour because of tips.
What gets me is people/businesses that say “if you can’t afford to tip, you can’t afford to eat out”.
No. If you can’t afford to pay your workers a livable wage without tips, you can’t afford to stay in business.
Next time you tip, inform your server that it has nothing to to with their performance, you're actually just adding what they would have made if they were paid appropriately to the base price.
edit: I'm not being facetious, I have added 20% no matter what for at least 20 years. I've tipped servers that I'm pretty sure I hated.
edit: You're paying less for your meals than you would in your hypothetical ideal circumstance irt tipping, and that difference is coming out of the server's pocket. If it doesn't bother you, it doesn't bother you, but you're no freedom fighter.
Business owners are shirking their responsibility to pay a living wage. They’re also setting up a socioeconomic reality that pits customers against workers to absolve them of that responsibility.
Go ahead and keep advocating for tipping though, I’m sure you’re really making progress.
If you appropriately price and ban tipping, people will just tip on top of that to prove how much better they are to their servants than other customers, and walk away complaining about how expensive your restaurant is. If you set a mandatory tip of 20%, it means absolutely nothing: you could say the tip was 10,000% and set prices so that a 10,000% tip brought in exactly the same revenue. Setting an arbitrary mandatory 20% tip (the current customary routinely generous amount) will actually trick most people into not tipping.
Is there no consumer movement or workers organization whatsoever lobbying to just have the tip incorporated in the salary and purchase price?
Has anyone experienced backlash from employees when you don't tip, or don't tip high enough?
They'll keep pushing the amount up until legislation forces them to stop.
I really don't like the feeling of being the guy who explicitly chooses the "no tip" option, so in the end I've pretty much stopped going to these places altogether.
This is apparently a standard feature for some new POS terminals, but the business owner has no incentive to disable it.
I have never felt any shame from either one.
All restaurants are welcome to raise their prices.
If it is not optional then increase the price
A protest would be not to buy from business that don’t pay their employees directly.
People who like ranting online may enjoy complaining about that portion of the workforce who gets tips, but for most people, that is quite literally the least of the inflationary problems.
Seems a little self-centered.