The difference between misguided and evil is often not especially clear or relevant: the simple fact is political exercise is by its very nature polarizing.

So: the fact that companies are in a position to directly manipulate Spanish politics _is evil_. It _is_ the use of naked force: I defy you to argue that they are not 'compromising' their logical case.

Force and 'convincin' are merely two tools in a Machiavellian view of politics. And as you seem to imply, the Media Companies are quite willing to be Machiavellian, so there isn't really any particular reason for the opposition (us) to try to hold on to a high moral ground.

Sometimes a company needs to go down in flames as an example.