Rather than treat the other side as misguided everyone insists on treating them as evil. Using force as the only tool rather than trying to convince people.
Look at all the people who are STILL attacking GoDaddy! The point of a boycott is to give the company a chance to be in good standing again if they do what you want. If you then continue to attack after they’ve given in you remove any incentive for other companies to bend to your demands. This is very basic logic.
While on the other side the Media Companies are offering nothing but incentives. Read the last couple of paragraphs of the article. The Media Companies are rewarding Spain with all kinds of investments that they were holding up until the law gets passed.
I honestly think the media companies are going to give up on SOPA but only for PR reasons. They’ll then slip each individual component into other legislation so it goes virtually unnoticed. That’s what they did in Spain in that the SEL was a general law aimed at stimulus to maintain the economy not specifically about media (translate the “critics” section of this page: http://es.wikipedia.org/wiki/Ley_de_Econom%C3%ADa_Sostenible).
But that’s the problem with forcing people rather than convincing them. Eventually you have to look away and that’s when they go back to doing exactly what you tried to stop.