It’s not. What we are witnessing is the last gasp of an unproductive class of hall monitors and moral busybodies trying to control everyone else and appear productive and enlightened while doing it.
There's a fundamental asymmetry at work here: the DEI bureaucrats have all of the time and incentives in the world to make more of this and ram it through the right channels. This is their paycheck. Supporting this is perceived as virtuous in many circles regardless of validity. And who is pushing back? Not anybody in a position where their opinion would matter. Instead all we get is a WSJ article and a few dozen anonymous posters on web boards. Doesn't bode well.
Lots of analogies here with https://en.wikipedia.org/wiki/Brandolini%27s_law
People are tired of openly racist organizations lecturing everyone else about how racism is such a problem — such as Harvard who has been griping for a decade… and argued they have a right to be racist to Asians in October.
As a Millennial, everyone I know is focused on the economy and over the whole “woke”.