Manga market is valued at 4.5bn USD (613 bn JPY)[0] so we’re not there yet.
On the format part, it’s interesting to see manga publishers adapting to smartphones and sometimes have two versions published: one vertically scrollable “decomposed” stream of the story, and a “recomposed” book format version sold as comic book in the traditional way. Line manga does that, and I’d expect a bunch more companies to have made the move.
All in all, good ideas spread fast in those spheres, and the article’s “The industry’s business model has hardly changed since the 1960s” tagline is I think misleading regarding the industry’s ability to adapt.
https://www.statista.com/topics/7559/manga-industry-in-japan...