Companies do this sort of stuff all the time. Loads of companies sell merch, and even very brand-sensitive companies will sell old equipment for fans/nostalgia (see: Disneyland selling old animatronics and ride vehicles).
They aren't selling it for 25 USD anyway, it's a start price at an auction. I listed my iPad at a $0.01 start price, but that doesn't mean I'm broke and need the penny :)