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Right, but when it comes to their branding stuff, I would expect the company to either store it (if they have enough space somewhere) or move it straight to trash. Selling their corporate logos for 25 USD looks like they are being liquidated and closing the shop. I can't understand how someone even come up with such idea ...

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Companies do this sort of stuff all the time. Loads of companies sell merch, and even very brand-sensitive companies will sell old equipment for fans/nostalgia (see: Disneyland selling old animatronics and ride vehicles).

They aren't selling it for 25 USD anyway, it's a start price at an auction. I listed my iPad at a $0.01 start price, but that doesn't mean I'm broke and need the penny :)

If Disneyland does that while shuttering 88% of parks and staff, would you have the same takeaway?

Disneyland does this when they close a section of a park to rebuild it into something else, removing most of that sections staff from their company in the process, so... yeah, kind of?

You have a good point. That said selling merch or auctioning vintage equipment doesn't feel the same as what is happening here. If they just stored it somewhere and auctioned it few years later, it would send a completely different message.

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