Tangentially related: Musk claimed in a tweet that Business Insider is not a real news publication. Seems like a business publication..but a lot of fark and fluff. Is Musk's view justified ?
True or not, that doesn't answer the question, it only suggests motive, not accuracy in this case.
To be fair, I'd be surprised if anyone at BI sees this as a "real" article. Like, it's more of an equivalent of a cartoon in a newspaper or a meme – couple of funny diagrams to get some easy clicks.
If you want to get an accurate view, I think you'd need to look at the base rate (like, are all articles empty fluff?).
Alternatively, I could imagine a two-pronged model when the fluff-clicks are funding the "real" journalism. If so, I'd check if the deeper articles are substantially higher quality – I think it's unlikely, but I might be wrong.
BI like most online based "news" are farming content to be solvent. The fact that Musk seems to agree is utterly irrelevant.