Well, Dick Costolo, a previous CEO, was actually a clown: "Upon graduation, he decided not to accept offers from technology companies and instead moved to Chicago to work in improvisational comedy" [1]
There is even a 2012 New York Times article: "A Master of Improv, Writing Twitter’s Script" [2]
I always wonder how media portraits an alternate reality where people and organization behaves as if they were living within The Truman Show [3]
[1] https://en.wikipedia.org/wiki/Dick_Costolo
[2] https://www.nytimes.com/2012/10/07/technology/dick-costolo-o...