Because like Zuck said, Twitter was a clown car. Engineering could build good stuff. The management and board was however one clown after another.
There is even a 2012 New York Times article: "A Master of Improv, Writing Twitter’s Script" [2]
I always wonder how media portraits an alternate reality where people and organization behaves as if they were living within The Truman Show [3]
[1] https://en.wikipedia.org/wiki/Dick_Costolo
[2] https://www.nytimes.com/2012/10/07/technology/dick-costolo-o...
https://en.wikipedia.org/wiki/Ringling_Bros._and_Barnum_%26_...
shudders
Improv is a fantastic tool that I recommend to everyone. The basic concept of Yes, and… makes a huge difference from an emotional intelligence perspective.