Does this news story strike anyone else as native advertising, i.e. a product placement disguised as news? As always, it's hard to discern between the two, since the lines are blurred.

Still, there isn't a lot of novelty to this article-- no new technology, no real changes besides a slightly bolstered build for outdoor travel. The article just describes a new Ford vehicle and tells you the price and when it's available. How is this newsworthy?