My wife uses Facebook a lot. Coordinating with other parents (mothers mostly) who volunteer at our kid's school. Posting kid pictures for the benefit of grandparents, extended family, and old friends. I think she's pretty representative of who uses Facebook for what nowadays.

And the insane crazy moderation drives her up the wall. Just the other day, she posted an announcement to a private group, asking for parents to volunteer at the school. Almost immediately, Facebook removed it, because it contained "nudity". There was absolutely nothing in the picture but text, and a coloured background. It was obvious why their software thought it was "nudity" though – she'd chosen a pinky-peach background, roughly that of pale human skin.

Barely a week goes by when she doesn't complain to me about some mindless Facebook moderation inconsistency. If Facebook don't improve, eventually someone else will move in and take over that particular market segment, just like TikTok/Snapchat/etc have already taken over others.