That's what stuck out to me as well. This legitimately reads like it's by someone who's never written marketing copy. And what the heck is with the last picture of the box buckled into a desk chair?
The blog post reads like an Intern who is/was a Redditor wrote it. The "GPU buckled into a seatbelt" is an old-but-common PC Builder Meme/Tradition online (particularly Reddit).
https://www.google.com/search?q=gpu+seatbelt&tbm=isch
https://www.reddit.com/r/nvidia/comments/4skdlg