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Comment by sergiotapia | Hacker News Reader

Weird post seemingly written by an intern during lunch. The pictures of "lines" scream desperate, "see! people want our cards!". I think nvidia is in deep trouble.

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That's what stuck out to me as well. This legitimately reads like it's by someone who's never written marketing copy. And what the heck is with the last picture of the box buckled into a desk chair?

It's a car seat, not a desk chair.

Oh, but what an amazing desk chair could be! Heated seat! Motorized recline, height, position adjustments! Seatbelts for those intense coding sessions (or, more realistically, desk chair races). Hell, managers will love them too as they already have the butt-in-seat sensors to know if their underlings are "working"

> And what the heck is with the last picture of the box buckled into a desk chair?

The blog post reads like an Intern who is/was a Redditor wrote it. The "GPU buckled into a seatbelt" is an old-but-common PC Builder Meme/Tradition online (particularly Reddit).

https://www.google.com/search?q=gpu+seatbelt&tbm=isch

https://www.reddit.com/r/nvidia/comments/4skdlg

https://www.reddit.com/r/pcmasterrace/comments/4pt9nl

https://www.reddit.com/r/pcmasterrace/comments/kmglh6

A funny point is that the line depicted in the second picture down (Micro Center - Burlington) is not exactly unique to an NVIDIA launch. Micro Center often has long lines for a variety of manufactures new parts. That place is basically the biggest outlet in the area for the DIY crowd.

I think I recognized the other line as Micro Center in Tustin CA

The GPU cost too damn high.

Look at what the predecessors cost. I chose the higher 3080 12GB for comparison.

  1080  $700   2016
  2080  $800   2018
  3080  $800   2020
  4080  $1200  2022

I'm sure there's some justification about why it's 50% increase in price, but if it's a necessary increase then even releasing just seems tone deaf given the state of the world right now.

10 series - https://www.nvidia.com/en-us/geforce/news/geforce-gtx-1080/

20 series - https://nvidianews.nvidia.com/news/10-years-in-the-making-nv...

30 series - https://nvidianews.nvidia.com/news/nvidia-delivers-greatest-... and https://en.wikipedia.org/wiki/GeForce_30_series

40 series - https://www.nvidia.com/en-us/geforce/graphics-cards/40-serie...

Clearly, they're making up for the money left on the table for not increasing the price from 2080->3080.

2080 is when they introduced RT and the card performed in raster gfx about the same as the 1080. And support for RT was coming in the future so it kind of makes sense it was priced the same.

Now put the performance numbers next to them.

Agreed. This post is really weird, especially coming from a multi-billion company. Perhaps I'm too used to corpo-speak, but this coming from the opposite end does feel kinda fishy.

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