But they are? Under Settings, there is no "Apple Arcade" where I can decide whether to enable it or not. It's on top of all settings, and it pushes me to do it. It's an ad.
Who is ‘pushing’ you to do anything?
I feel that you are either arguing in bad faith, or determined to defend Apple at all costs. I guess when your car manufacturer will start showing you "Enable Entertaining Package Plus for 14$/mo" in your car dashboard, you will be happy, think "of course I can decide whether to enable it or not", and probably feel very clever.
If you are comparing a panel in the settings app to an ad on the dashboard of a car, I think it’s pretty clearly not me.