Sure, my registration in the database will help to match me against other people in need, but it doesn't inform me of people who are in need that I don't match.
See, that's what I mean. I feel guilty that I can't tell others about the thousands of people who are also in need. And really, even if I knew who all these other people were, my friends and family would get terribly annoyed that I would be telling them all about hundreds or thousands of other people in need.
See the problem? We care about Amit because he's high profile (and I'm glad we are trying!), but we do very little for the more 'anonymous' types. That's where my guilt comes in.