Hacker News Reader

Comment by SN76477 | Hacker News Reader

This is the correct answer. In the book I am going through now, which is by one of those high performing sales centric CEO's who makes a fuck load of money, says new customers are the goal.

Not retention, not customer service, not the customer experience.

Then he proceeds to order them by priority.

It is backwards, I do not think this way. Yet, the modern successful business does.

View on HN

Roger's isnt really a business, it's part of an oligopoly and more like a government utility. They do focus on churning customers from their identical "competitors", but a big part of their model is making it as hard as possible to cancel. Normal business rules don't apply, it's basically government rent seeking and doing as little for customers as possible while charging them as much as possible. The Canadian telecom industry bears no resemblance to "business".

a fascinating thing to learn in canada, as someone who works in the telecom industry, is that the vast majority of non-industry consumers have absolutely no idea who really owns the various MVNO/flanker brands like chatr, fido, koodoo, public mobile etc which all run on the networks of Bell, Telus, Rogers.

the ordinary consumer really does believe these are separate networks.

In Denmark MVNO use the name of their network provider heavily in their marketing effort.

“The same great coverage as TDC because we use their network, but you only pay xx DKK” kind of thing is quite common.

I think I can get what you're saying, but unlike in the EU where true MNVOs exists (which are independent of the backbone carrier and can switch to a different one for a lot of reasons), in Canada they are effectively subbrands of the same carriers. For example, Fido (https://www.fido.ca/) is owned by Rogers (the same company the OP is asking about) and Koodo (https://www.koodomobile.com/en) is owned by Telus but the carriers are "shy" to show that these MNVOs are ultimately owned by the same carriers they want to leave from (try to poke their websites and you'll be hard-press to find that they're subbrands).

There is one relatively easy way, but it is also one that is non-obvious.

If you click the careers button it takes you to the careers page of the parent company, since they don't want to bother creating a separate careers service for the sub-brand to fully maintain the ruse.

Or even read their privacy policy, but I'm assuming that a normal, non-techie user who doesn't know anything about MVNOs won't bother to comb through their contract or T&Cs.

Reply on news.ycombinator.com