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This tweet[1] has some insights on how Gen-Z users use TikTok for search.

"3) The Gen Z focus group participants don't want to read to find information.

They will if they HAVE to. But if they can get a quick video with the answer, that’s what they prefer."

I find this amazing.

Gross. I hate when I'm forced to watch a video to get information.

So the pivot to video happened after all.

and it was social, mobile and local. They did it, they achieved so-lo-mo. This is what Mike Judge spoke of!