Google will push updates to reduce low-quality and unoriginal content in search

This tweet[1] has some insights on how Gen-Z users use TikTok for search.

[1]: https://twitter.com/AdriSheares/status/1557885461154111490

who is the judge of 'low quality' or 'unoriginal content'

this quote lifted from the article seems to point toward an answer:

“If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere on the web,” the company explained in a blog post. “This isn’t very helpful if you’re expecting to read something new. With this update, you’ll see more results with unique information, so you’re more likely to read something you haven’t seen before.”

---this catches my eyes [ so you’re more likely to read something you haven’t seen before.”]

so if i want to find something i saw, or that is popular across sites, then google will emphasize things ive not read already.

that means to me between the lines, save bookmarks somewhere, save pages or links if you think you need it later, google will try to demote it, or anything of similar verbiage if you clicked through into it

It looks like the competition will be tough with TikTok. Already some of my friends say that they rely upon Facebook Messenger as much as email. If search becomes just another extra for a social network, well, standalone sites for search won't make sense.

Just when google was starting to be useful again as a reliable indicator of pages you don't want to go to.