If you haven’t lived in either place, it’s difficult to understand. Capitalism abounds in both, but is expressed in very different ways in each place. The cultures are just wildly different. As a native Californian, I find Florida’s culture to be smarmy and tasteless, with people shamelessly flaunting designer labels and consuming conspicuously. Being seen is super important to a lot of Floridians. (It also goes a long way to explain why Donald Trump enjoys living there; he fits right in.)
Southern California (as influenced by Hollywood) has a bit of this problem too, but it’s far less acute by my observation.