This! SO much, this!

This is precisely how I feel about the situation.

The EFF article doesn't seem to provide a solution that keeps the privacy control still in favor of the user while breaking down Apple's monopoly of an app store. Until there's a proposal that includes incentive for companies to protect their customer's privacy (as you pointed out, this is not something you can just control with code, this is something the company has to actively pursue and enforce) while enforcing the freedom of choice and inability for Apple to force high commissions to make apps available or sell anything, really... then what we have is still going to serve a large part of the market in a net positive way.