It's a good article in many respects, but its logic unwittingly falls down when they try to have it both ways, advocating for an outcome that is functionally impossible. From the article—

"It’s great when Apple chooses to defend your privacy. Indeed, you should demand nothing less. But if Apple chooses not to defend your privacy, you should have the right to override the company’s choice. Facebook spied on iOS users for more than a decade before App Tracking Transparency, after all."

The important thing to appreciate is that App Tracking Transparency isn't something Apple can enforce with code. It's not an API or operating system feature which shields users against tracking. Enforcement is purely the threat of retribution by Apple, made legal by the terms of the agreement which all developers sign. Apple's monopoly on iOS app distribution means that a wilful breach of Apple's privacy policies is a dangerous path for any developer to take.

I cannot see any plausible scenario where an Apple made impotent through legislation could possibly result in a net gain of privacy control for consumers. And even if there is a better way, how about we get that working BEFORE tearing down the current imperfect system?

That paragraph is a layer cake of wishful thinking. How does the EFF propose to enforce a consumer right to override Apple's choices over privacy within iOS? This kind of rhetoric is unhelpful, eliding reality on so many levels. The notion of consumers self-policing their own privacy is a nice sentiment, but as an idea that must be implemented in reality... rather optimistic.