- Internet was just starting to be a thing in the 90's so right time to capitalize on a new easier way to sell things
- Bezos got hundreds of thousands of dollars in money from his parents to start his book empire. It's not like he was a rags to riches story, they never are.
- Amazon warehouse workers suffer nearly 2x the numbers of bodily injuries[1] and it's almost like the company expects (and wants) to burn through these workers bodies because they have a ridiculously high turnover rate[2]
If he didn't do it someone else would have and for all we know they could have broken less bodies along the way.
[1] https://www.cnbc.com/2021/06/01/study-amazon-workers-injured...
[2] https://labor411.org/411-blog/warehouse-worker-turnover-rate...