https://acoup.blog/2019/09/20/collections-this-isnt-sparta-p...
That straight wins/losses analysis leaves something wanting. Which were defensive battles and which were offensive ones? Could their reputation have prevented defensive battles which they would have otherwise subsequently won? And maybe more important, if it would have prevented battles they would have lost. The "If" reply being of course the famous example.
It also doesn't really make much sense to say that Sparta's reliance on its elite core lead to its eventual subordination to Macedonia. Macedon under Philip and Alexander was also built around an elite core -- the Companion Cavalry supported by the sarissa-armed infantry, which were relatively lightly armored compared to traditional Athenian/Spartan heavy infantry. It also doesn't really make that much sense to try to draw clear ethical distinctions between the Macedonians and the Spartans. One of the most common lines to read in the Campaigns of Alexander is "all the men remaining in the city were killed, and then the women and children were sold into slavery."
What's clear is that Spartans gained the reputation for having the most elite heavy infantry during the time period, at the time when heavy infantry proved to be the most important type of fighter on land. Then, in a generation or two, elite heavy infantry became a lot less important, and Sparta had demographic difficulties in replenishing its numbers, particularly of its core elite fighters. Light infantry with significantly less training became more important, as did light cavalry (no stirrups invented yet). Naval fighting became a lot more important also. So, what they were the best at became of decreasing relevance, and also their intensive training methods abetted by extreme social stratification didn't scale to the intensity of the conflict during the Peloponnesian War. To win, they had to make a bunch of massive adaptations and ally with the Persians.
It should be noted that, when you compare the descriptions of Spartan military education with modern studies of child soldiers, you realize that's exactly what Sparta was: a society of child soldiers. It's the same procedures of indoctrination and ritual initiation. You want to extol their military life, go to the Lord's Resistance Army or similar counterparts today.
Strip away the romanticism of Sparta, and you're left with a slave society whose military is based on child soldiers that struggles to fight battles next door, which is curb-stomped by next major military force to sweep in (the Macedonians), produced nothing of note in lasting cultural artifacts... but has the best publicists of the ancient world!
This is a very figurative claim, yes? It seems untrue otherwise. I've never heard of Sparta having a propaganda organization, least of all an outward facing one. Obviously their social structure indoctrinated their own into itself, but that's not the same thing as having a PR agency. As far as I'm aware, everything known/believed about the Spartans today comes from people who weren't Spartans, like Xenophon and Plutarch. The Spartans didn't write about themselves, or if they did, those writings didn't survive.
The rare first hand accounts seem most suspect of them all; Julius Caesar's [ghostwritten?] Commentaries on the Gallic Wars is flagrant propaganda. PR in the truest sense possible.
On the other hand you have Scipio Africanus, who like Julius Caesar has a reputation for being one of the greatest generals ever. But anything he wrote about himself is long gone; his reputation was built by other people writing about what they think he said or did. The archeological record (the 'actual historical record'?) backs up some basic facts about the Second Punic War, but doesn't say much specifically about Scipio Africanus.
Which ancient men with lofty reputations can be said to have their reputations without "PR"?
[EDIT] Now that I think about it, it's got some parallels with some American and British elites' infatuation with Nazi Germany and Stalinist Russia, at least until the wars started and/or the news of atrocities became irrefutable (and sometimes, even after that)
Yes, that's my take as well. Xenophon particularly stands out in this regard. Xenophon's laconophilia was the result of his personal experience with the Spartans, not the product of Spartan propaganda.
> Now that I think about it, it's got some parallels with some American and British elites' infatuation with Nazi Germany and Stalinist Russia
Some parallels, however there is ample evidence that Nazi Germany did have an aggressive propaganda campaign (the Spartans may have, but there's no evidence for it.) The degree to which American/British nazi sympathizers were influenced by Nazi produced propaganda rather than their personal experiences with nazis is hard to ascertain. I think it was probably a mix of both.
Now it's just a little blue passport book.