Enzo Ferrari is such a unique character in automotive history. Not only did he piss off Ferruccio Lamborghini so much that he created a competing car company, he also enraged Henry Ford II so much that Ford decided to build the GT40 to beat Ferrari at the racetrack.

I just find it fascinating that this one man was such an arrogant jerk that built such a compelling brand that he inspired an entirely new company and all time great racing program just to get revenge against him.