Hindsight is always 20/20. Is Superhuman comparable to Honey? From a tech perspective, maybe??? I.e. could a talented solo dev replicate 80% of Superhuman and then publish it via the chrome app store. Yeah. But from a product perspective? Absolutely not. Honey has a vastly wider market than Superhuman, and almost anyone can use Honey and get something out of it. We can sell Honey as a 'money-saver', in contrast to Superhuman which markets itself as a 'time-saver' (albeit, for an eye-watering subscription). I've seen many people step over dollars to chase pennies, and Honey taps into that behavior, offering a much stronger value proposition than Superhuman (so much so that the two are basically incomparable).

This product is very niche. From my own experience, performing a single mildly unorthodox keyboard shortcut in front of an average Joe sort of freaks them out. Getting regular people onboard with something like this would be a total nightmare. This alone probably filters down Superhuman's market dramatically (enough to make a VC-backed 100-employee effort seem absolutely ridiculous).

Regarding the merit of Superhuman's ability to actually save time is another conversation others have argued to death about. I'd be interested in what others have to say about this, but I don't think the discussion has been very productive so far.