I think they had a lot of early adopter VC users who really liked it and let their personal bias overwhelm better TAM analysis.
I think they had a lot of early adopter VC users who really liked it and let their personal bias overwhelm better TAM analysis.
Sure, throw a couple hundred million at the same problem and you'll overbuild it into a monster. But that doesn't mean it's the right business model.
This product is very niche. From my own experience, performing a single mildly unorthodox keyboard shortcut in front of an average Joe sort of freaks them out. Getting regular people onboard with something like this would be a total nightmare. This alone probably filters down Superhuman's market dramatically (enough to make a VC-backed 100-employee effort seem absolutely ridiculous).
Regarding the merit of Superhuman's ability to actually save time is another conversation others have argued to death about. I'd be interested in what others have to say about this, but I don't think the discussion has been very productive so far.
But hey not a bad idea to recreate it as a solo dev. Get ~10,000 customers, charge $15 instead of 30 and make a few ez millions!