You might find The Geography of Thought: How Asians and Westerners Think Differently...and Why by Richard Nisbett interesting.
Like you, having experienced both Eastern/Western values i had come to the conclusion that this is the main reason for the "Rise of West" over the last few centuries. Individualism has free reign within a much larger boundary so People can realize their potential in any chosen dimension. Eastern Cultures/Values were so stifling that they sabotaged their own development. Thankfully they have learnt their lesson (we are adaptive organisms after all) and i believe that their amalgamation of Groupism and Individualism is now propelling them forward.