Adrew, really curious here, how would you go about if you were in his shoes?
The efforts happening on his behalf are, by and large, very consciously being done with this in mind. They are increasing awareness of underrepresented populations in the bone marrow database and making a much larger impact.
Also, these efforts are being coordinated and implemented by volunteers on Amit's behalf. Amit himself is not running this show. People who have better things to do than troll the internet are.