He's not morally wrong, I'm saying the nature of what he's doing is shameless. Clearly this is an important issue to him, but he's vastly overestimating his importance to everyone else. That's fine. I'm just calling it like I see it.
The efforts happening on his behalf are, by and large, very consciously being done with this in mind. They are increasing awareness of underrepresented populations in the bone marrow database and making a much larger impact.
Also, these efforts are being coordinated and implemented by volunteers on Amit's behalf. Amit himself is not running this show. People who have better things to do than troll the internet are.