So I can point my 60yo father to a reddit thread to try to figure out the differences between switches and manufacturers when all he really wants is a keyboard that sounds/feels better than the gummy crap that came with his Dell. Then maybe he'll create an account and ask a question and get some snarky ass hole reply from someone barking "IF You'd HAd GooOgled It!".

Or, I can say "dad, check out this logitech kb. It's affordable and you can pick how loud you want it to be".

Literally that simple. Start looking at things through the eyes of your parents or grandparents and you start to see how fucking complicated and confusing a lot of this shit is. It's no wonder at all that Logitech is coming out with something simple with streamlined options.

this, both the need to research basic facts like "what brand am i buying from", and the attitude when you ask questions to research those basic facts, is why someone would want to buy a logitech mechanical keyboard