On one level I'm very pleased to see this stuff funded, because it wasn't really 10-15 years ago.
On the other hand, what worries me here is that this stuff is entirely secondary and subservient to other services, its potential revenue completely depends on the success of businesses further up the food chain. And if things start to really slow down, I worry these will be the first to suffer and a lot of these startups (which seem to be hiring for a lot of the interesting work) will shutdown.